Years experience
8
Based in
Madrid
I turn complex systems into clear, intuitive digital experiences.
I’m a UX/UI Designer with a background in Graphic Design.
I’ve always been drawn to complexity, understanding it first, then shaping it into something people can use. I’ve worked on B2B SaaS platforms and data-heavy interfaces, reducing friction, improving workflows, and increasing retention.
I use user research, scalable systems, and information architecture, to turn complexity into clarity.
Today, I explore where design meets AI, creating experiences that feel simple, but think smart.
Certificate
Google UX Design – Google, 2026 – Verify Badge: GOOG-0002
Google UX Design
Google, 2026
Verify Badge: GOOG-0002
Certificate
Work experiences
Work experiences
UX/UI - Graphic Designer
AD-DO, Madrid
Full-time | 2026 - Present
UX/UI Designer
Pop Up Comunicazione, Italy
Full-time | 2018 – 2025
UX Service Designer & Citizen Experience
Municipality of Naples, Italy
Freelance | 2022 – 2023
UX/UI Designer
Sii Turista della tua Città, Italy
Freelance | 2020 – 2022
UX/UI - Graphic Designer
AD-DO, Madrid
Full-time | 2026 - Present
UX/UI Designer
Pop Up Comunicazione, Italy
Full-time | 2018 – 2025
UX Service Designer & Citizen Experience
Municipality of Naples, Italy
Freelance | 2022 – 2023
UX/UI Designer
Sii Turista della tua Città, Italy
Freelance | 2020 – 2022
UX/UI - Graphic Designer
AD-DO, Madrid
Full-time | 2026 - Present
UX/UI Designer
Pop Up Comunicazione, Italy
Full-time | 2018 – 2025
UX Service Designer
Municipality of Naples, Italy
Freelance | 2022 – 2023
UX/UI Designer
Sii Turista della tua Città, Italy
Freelance | 2020 – 2022
Education
Master's Degree in Communication Design – UX/UI & Product Design
Faculty of Fine Arts of Naples, 2023-2025
Erasmus+
Ceade Leonardo, Seville, Spain, 2024–2025
Bachelor's Degree in Graphic Design
Faculty of Fine Arts of Naples, 2018-2021
Technical Skills
Design
B2B SaaS · Scalable Design Systems
User-Centered Design (UCD)
Data Visualization
Information Architecture
High-Fidelity Prototyping
Research and Strategy
User Research
Usability Testing
Agile & Scrum Methodologies
SaaS Metrics (Retention, Churn, Time-to-Value)
CMR
KPI
Technical Skills
Design
B2B SaaS · Scalable Design Systems
User-Centered Design (UCD)
Data Visualization
Information Architecture
High-Fidelity Prototyping
Research and Strategy
User Research
Usability Testing
Agile & Scrum Methodologies
SaaS Metrics (Retention, Churn, Time-to-Value)
CMR
KPI
Technical Skills
Design
B2B SaaS · Scalable Design Systems
User-Centered Design (UCD)
Data Visualization
Information Architecture
High-Fidelity Prototyping
Education
Master's Degree in Communication Design – UX/UI & Product Design
Faculty of Fine Arts of Naples, 2023-2025
Erasmus+
Ceade Leonardo, Seville, Spain, 2024–2025
Bachelor's Degree in Graphic Design
Faculty of Fine Arts of Naples, 2018-2021
Education
Master's Degree in Communication Design – UX/UI & Product Design
Faculty of Fine Arts of Naples, 2023-2025
Erasmus+
Ceade Leonardo, Seville, Spain, 2024–2025
Bachelor's Degree in Graphic Design
Faculty of Fine Arts of Naples, 2018-2021
Research and Strategy
User Research
Usability Testing
Agile & Scrum Methodologies
SaaS Metrics (Retention, Churn, Time-to-Value)
CMR
KPI
Tools
Design
Figma (Expert)
Adobe Creative Suite
Framer
WordPress
HTML/CSS
Excel
Generative IA
ChatGPT
Claude
Adobe Firefly
Midjourney
Tools
Design
Figma (Expert)
Adobe Creative Suite
Framer
WordPress
HTML/CSS
Excel
Generative IA
ChatGPT
Claude
Adobe Firefly
Midjourney
Operations and Research
Maze
Hotjar
Notion
Jira
Linear
Tools
Design
Figma (Expert)
Adobe Creative Suite
Framer
WordPress
HTML/CSS
Excel
Generative IA
ChatGPT
Claude
Adobe Firefly
Midjourney
Operations and Research
Maze
Hotjar
Notion
Jira
Linear
Operations and Research
Maze
Hotjar
Notion
Jira
Linear
Languages
Italian (Native)
Spanish (C1)
English (C1)
Languages
Italian: Native
Spanish: C1 Advanced
English: C1 Advanced
Languages
· Italian: Native
· Spanish: C1 Advanced
· English: C1 Advanced
Languages
· Italian: Native
· Spanish: C1 Advanced
· English: C1 Advanced
Projects and publications
Virtual Influencer with AI
Research and prototyping of interfaces with generative AI, 2025
Author of the book
"Lo sbadiglio" | KM Edizioni, 2024
Volunteering
Civil Service | Italy, 2023
“Re-Garder Godard” Exhibition 2023
Created the visual identity for the cultural event
Caputo Award, 2025
Work exhibited at the Italian Cultural Institute in New York and Naples
Projects and publications
Virtual Influencer with AI
Research and prototyping of interfaces with generative AI, 2025
Author of the book
"Lo sbadiglio" | KM Edizioni, 2024
Volunteering
Civil Service | Italy, 2023
Caputo Award, 2025
Work exhibited at the Italian Cultural Institute in New York and Naples
“Re-Garder Godard” Exhibition 2023
Created the visual identity for the cultural event
Projects and publications
Virtual Influencer with AI
Research and prototyping of interfaces with generative AI, 2025
Author of the book
"Lo sbadiglio" | KM Edizioni, 2024
Volunteering
Civil Service | Italy, 2023
Caputo Award, 2025
Work exhibited at the Italian Cultural Institute in New York and Naples
“Re-Garder Godard” Exhibition 2023
Created the visual identity for the cultural event
I turn complex systems into clear, intuitive digital experiences.
I’m a UX/UI Designer with a background in Graphic Design.
I’ve always been drawn to complexity, understanding it first, then shaping it into something people can use. I’ve worked on B2B SaaS platforms and data-heavy interfaces, reducing friction, improving workflows, and increasing retention.
I use user research, scalable systems, and information architecture, to turn complexity into clarity.
Today, I explore where design meets AI, creating experiences that feel simple, but think smart.
I turn complex systems into clear, intuitive digital experiences.
I’m a UX/UI Designer with a background in Graphic Design.
I’ve always been drawn to complexity, understanding it first, then shaping it into something people can use. I’ve worked on B2B SaaS platforms and data-heavy interfaces, reducing friction, improving workflows, and increasing retention.
I use user research, scalable systems, and information architecture, to turn complexity into clarity.
Today, I explore where design meets AI, creating experiences that feel simple, but think smart.