Years experience
8
Based in
Madrid
I design digital products that transform complex systems into clear, intuitive experiences.
I’m a UX/UI and Product Designer with a background in Graphic Design.
Over the past years I’ve worked on B2B SaaS platforms, design systems and data visualization interfaces, focusing on improving user retention, reducing friction and optimizing workflows.
My approach combines user research, information architecture and scalable design systems to create interfaces that are both efficient and visually consistent.
I’m particularly interested in the intersection between design, data and artificial intelligence, exploring how emerging technologies can enhance user experience and product performance.
Certifications
Google UX / Design Certificate – Google, 2026 – Verify Badge: GOOG-0002
Certifications
Google UX / Design Certificate Google, 2026
Verify Badge: GOOG-0002
Work experiences
UX/UI Product Designer – SaaS B2B
Pop Up Comunicazione, Italy
Full-time | 2018 – 2025
Service Designer & Citizen Experience (UX)
Municipality of Naples, Italy
Freelance | 2022 – 2023
UX/UI Designer
Sii Turista della tua Città, Italy
Freelance | 2020 – 2022
UX/UI Product Designer
Pop Up Comunicazione, Italy
Full-time | 2018 – 2025
Service Designer & Citizen Experience (UX)
Municipality of Naples, Italy
Freelance | 2022 – 2023
UX/UI Designer
Sii Turista della tua Città, Italy
Freelance | 2020 – 2022
Technical Skills
Design
B2B SaaS · Scalable Design Systems
User-Centered Design (UCD)
Data Visualization
Information Architecture
High-Fidelity Prototyping
Technical Skills
Design
B2B SaaS · Scalable Design Systems
User-Centered Design (UCD)
Data Visualization
Information Architecture
High-Fidelity Prototyping
Research and Strategy
User Research
Usability Testing
Agile & Scrum Methodologies
SaaS Metrics (Retention, Churn, Time-to-Value)
Technical Skills
Design
B2B SaaS · Scalable Design Systems
User-Centered Design (UCD)
Data Visualization
Information Architecture
High-Fidelity Prototyping
Research and Strategy
User Research
Usability Testing
Agile & Scrum Methodologies
SaaS Metrics (Retention, Churn, Time-to-Value)
Research and Strategy
User Research
Usability Testing
Agile & Scrum Methodologies
SaaS Metrics (Retention, Churn, Time-to-Value)
Tools
Design
Figma (Expert)
Adobe Creative Suite
Framer
WordPress
HTML/CSS
Generative IA
ChatGPT
Claude
Adobe Firefly
Midjourney
Tools
Design
Figma (Expert)
Adobe Creative Suite
Framer
WordPress
HTML/CSS
Generative IA
ChatGPT
Claude
Adobe Firefly
Midjourney
Operations and Research
Maze
Hotjar
Notion
Jira
Linear
Tools
Design
Figma (Expert)
Adobe Creative Suite
Framer
WordPress
HTML/CSS
Generative IA
ChatGPT
Claude
Adobe Firefly
Midjourney
Operations and Research
Maze
Hotjar
Notion
Jira
Linear
Operations and Research
Maze
Hotjar
Notion
Jira
Linear
Languages
Italian (Native)
Spanish (C1)
English (C1)
Languages
Italian: Native
· Spanish: C1 Advanced
· English: C1 Advanced
Languages
· Italian: Native
· Spanish: C1 Advanced
· English: C1 Advanced
Languages
· Italian: Native
· Spanish: C1 Advanced
· English: C1 Advanced
Projects ans publications
Virtual Influencer with AI
Research and prototyping of interfaces with generative AI, 2025
Author of the book
"Lo sbadiglio" | KM Edizioni, 2024
Volunteering
Civil Service | Italy, 2023
“Re-Garder Godard” Exhibition
Created the visual identity for the cultural event
Caputo Award (2025)
Work exhibited at the Italian Cultural Institute in New York and Naples
Projects ans publications
Virtual Influencer with AI
Research and prototyping of interfaces with generative AI, 2025
Author of the book
"Lo sbadiglio" | KM Edizioni, 2024
Volunteering
Civil Service | Italy, 2023
Caputo Award (2025)
Work exhibited at the Italian Cultural Institute in New York and Naples
“Re-Garder Godard” Exhibition
Created the visual identity for the cultural event
Projects ans publications
Virtual Influencer with AI
Research and prototyping of interfaces with generative AI, 2025
Author of the book
"Lo sbadiglio" | KM Edizioni, 2024
Volunteering
Civil Service | Italy, 2023
Caputo Award (2025)
Work exhibited at the Italian Cultural Institute in New York and Naples
“Re-Garder Godard” Exhibition
Created the visual identity for the cultural event
I design digital products that transform complex systems into clear, intuitive experiences.
I’m a UX/UI and Product Designer with a background in Graphic Design.
Over the past years I’ve worked on B2B SaaS platforms, design systems and data visualization interfaces, focusing on improving user retention, reducing friction and optimizing workflows.
My approach combines user research, information architecture and scalable design systems to create interfaces that are both efficient and visually consistent.
I’m particularly interested in the intersection between design, data and artificial intelligence, exploring how emerging technologies can enhance user experience and product performance.
I design digital products that transform complex systems into clear, intuitive experiences.
I’m a UX/UI and Product Designer with a background in Graphic Design.
Over the past years I’ve worked on B2B SaaS platforms, design systems and data visualization interfaces, focusing on improving user retention, reducing friction and optimizing workflows.
My approach combines user research, information architecture and scalable design systems to create interfaces that are both efficient and visually consistent.
I’m particularly interested in the intersection between design, data and artificial intelligence, exploring how emerging technologies can enhance user experience and product performance.