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Energilandia - Strategic Redesign and Digital Platform

Transforming an informational website into a platform for energy consultants

YEAR

4/10/26

Client

AD-DO

Client

AD-DO

YEAR

4/10/26

Energilandia's original website featured a vague communication style that mixed up different audiences. The challenge was to reposition the brand as the strategic partner of independent energy consultants, professionalizing the sector through technology.

CTAs

Lead Conversion Rate

Digital funnel

Reduction in Cost Per Acquisition

98%

Lead Profiling Accuracy

The Problem

The original website suffered from generic messaging that mixed different audiences and functions within a single narrative.

It was more informative than commercial, failing to clearly explain what an advisor gains or how to start the collaboration process. Additionally, the navigation was non-intuitive due to overlapping sections and a lack of clear hierarchy.

Research & Methodology

We utilized the Strategic Tree methodology to uncover the organization’s "music", its internal culture and values.

Archetypes: We identified a blend of the Caregiver (protection/service) and the Magician/Creator (technological transformation).
Persona Mapping: We defined "Eduardo" as the primary buyer persona: a 38-year-old independent advisor who values professional recognition, financial incentives, and reliable technical support.
Benchmarking: We analyzed competitors like Tunergía and Blue Energy to find opportunities for differentiation through institutional security and organic lead capture

The Solution

I proposed a complete UX/UI overhaul centered on the advisor:

Strategic Sitemap: Reorganized into three clear pillars: Collaborators (capture), CRM (tool), and Solutions (application for the final client).
Benefit-Driven Copy: Shifted from "company-centric" to "advisor-centric" language, simplifying technical messages for rapid comprehension.
Conversion Flow: Structured the user journey to follow a logical path: Understand → Interest → Trust → Act.
Humanizing via Message: Reduced the reliance on team photos, instead using the brand's narrative to reinforce its role as a strategic ally.

Keys

The project was built on three fundamental pillars: Service, Security, and Strategic Technology.

We focused on positioning Energilandia as the "Amazon of Energy," a robust infrastructure that provides reliable data and advanced tools like the Luzilia CRM to professionalize the sector.

How I Learned

Through this project, I learned to translate highly technical energy sector data into a human-centric narrative.

I mastered the use of strategic metaphors to simplify complex business models and align them with a visual identity that projects both agility and solidity.

🔗Prototype Figma

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The Solution

I proposed a complete UX/UI overhaul centered on the advisor:

Strategic Sitemap: Reorganized into three clear pillars: Collaborators (capture), CRM (tool), and Solutions (application for the final client).
Benefit-Driven Copy: Shifted from "company-centric" to "advisor-centric" language, simplifying technical messages for rapid comprehension.
Conversion Flow: Structured the user journey to follow a logical path: Understand → Interest → Trust → Act.
Humanizing via Message: Reduced the reliance on team photos, instead using the brand's narrative to reinforce its role as a strategic ally.

Keys

The project was built on three fundamental pillars: Service, Security, and Strategic Technology.

We focused on positioning Energilandia as the "Amazon of Energy," a robust infrastructure that provides reliable data and advanced tools like the Luzilia CRM to professionalize the sector.