Aurora - UI/UX and AI Systems
AI-powered conversational UX system designed to automate B2B SaaS communication while preserving a human tone.
Aurora is an AI-powered conversational UX system designed for B2B SaaS companies seeking to scale personalized communication without compromising authenticity.
The project focused on designing a scalable chatbot interface capable of automating marketing and support workflows while maintaining a human-centered tone. Through market analysis, interaction modeling, and usability testing, the system was structured to optimize operational efficiency and reduce friction in repetitive processes.
The final outcome is a conversational interface prototype combining AI automation, strategic microcopy, and a scalable design structure ready for multi-channel integration (Instagram, WhatsApp Business API, and email automation).
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Problem
B2B SaaS companies face challenges in scaling personalized communications. My goal was to lead the design of an AI-powered conversational interface to automate support and marketing while maintaining a human and authentic tone.
Research
I conducted a market analysis of chatbots and identified friction points in B2B workflows.
I studied interaction models to ensure that the system was reliable and responded to users' need for operational efficiency.
What I learned
This project reinforced the importance of simplicity in UX design.
By focusing on essential interactions and removing unnecessary elements, the experience becomes clearer and more engaging for users.
Closing statement
Aurora demonstrates how thoughtful interface design can support positive behavior and improve the usability of wellness-focused digital products.
Figma Prototype:
https://www.figma.com/proto/xD2CPaIJHV9EjHdwlJ71tn/Aurora-Rinaldi---Influencer-AI-come-interfaccia-UX-UI?node-id=1-3&t=Jq6T7NUQEaePAxmM-1